Despite high-profile cyber attacks at Sony, Google, Epsilon, RSA and others this year, only a third of companies surveyed by Advisen, a research group, say they have purchased a cyber insurance policy.
Sims creator Will Wright is developing a game and gaming platform called HiveMind.
“Rather than craft a game like FarmVille for players to learn and play, we learn about you and your routines and incorporate that into a form of game play,” Wright said.
Although he realizes many people are guarded about privacy, he notes that the younger generation is more comfortable sharing information about themselves. And they will willingly share it if they could be virtually guaranteed a great deal of entertainment in return. If you entice people with enough game-oriented entertainment, they won’t mind sharing that information, he said.
“It blurs entertainment, lifestyle, and personal tools,” Wright said. “With that data, the world and the opportunities for entertainment within it become more visible to you.”